YouTube no longer pays. Good news and bad news.
Good news if you are a big YouTuber and bad news if you are not.
I have just received a generic email from YouTube informing about their YouTube Partner Program changes. And one major change is about how small creators are paid… not.
According to the new game rules there are two requirements you have to meet to be able to monetise your content:
1. Have not less than 4,000 hours of watch time in the past year, and
2. Have not less than 1,000 subscribers.
And if you haven’t done it yet, your hard work over the past year has not paid off. Wait, what?!
YouTube says that they “need more safeguards in place to protect creator revenue across the YouTube ecosystem”. Well, quite vague to be honest and if you are not making that threshhold you have an absolute right to question how fair such decision is. And although they give you 30 days to meet the new requirements and even though you may find a way to get hundreds more subscribers in a month time, it is the watch time that will still be a big obstacle.
On the other hand, if you are a lucky star who has 2,000 or even 9K subscribers and will continue earning money off YouTube, you may think that the change is good because there will be more quality content to share your space with. But is it? And how safe are you? YouTube may as likely raise the bar one more time in the future. Say to 10K… or 100K, not to speak about watch time. Wouldn’t that mean that years of your hard work might be gone? Are you ready to take that risk? And it’s a hack of a risk, to say the least.
All of this brings me to the main question: are there YouTube alternatives for creators? Is there any other platform that gives creators a chance to earn off their stuff or not? And if not, it might be a good time to think about creating one.
Casey Neistat, one of the YouTube influencers, whom I have been following for quite some time now, isn’t likely to be affected by any of this. But he did mention in his vlogs quite frequently as to how bad YouTube is in serving its creators. And also… oh well, that there might be another alternative to YouTube very soon if the platform continues to stay arrogant to the voice of its main income source – people creating videos.
So, with everything above in mind, it is quite questionable whether YouTube has helped its ecosystem or not. What do you think? And most importantly, what other platforms do you know of that might already be a good alternative to YouTube monetisation options or are likely to become in the near future?
… barely forgot. Here is the note I am talking about:
I will see you in my next post.