So how does Pinterest work? Pinterest is a very tricky platform. Particularly if you want to be on top of the chart with your own vision. And yes, you have to work hard (duh!) like anywhere else, push yourself, aim for high quality content and spend a lot of time on the platform. Even after you think you have created your own style, there will be always room for redesigning, retouching and implementing micro changes.
Pinterest is a very inviting platform and doesn’t have many restrictions. But you can meet some challenges. For example, how do you get people to repin your stuff? If you are a newcomer and never used Pinterest before, it is quite an issue to grow followers organically.
So how do you kick off? Well, the roadmap is not very original. Start adding pins to your boards from other accounts and add your own content based on the very specific themes. That’s it? Nope. And I will be back with more after a short break 🙂
OK, let’s imagine that someone is looking for food photos and find your page which is well synchronized into different boards and divided according to your interests. If it is exactly like that, you are doing well and you are very likely to get a new follower. But the reality is – Pinterest account are often very different.
In this scenario I have a few steps that helped me. So try following for greater results on Pinterest.
1. Start with vertical photos.
Pinterest, its users and in fact everyone else are crazy about vertical pictures with beautiful design, clear objects and descriptions. It is the trend but it is commons sense, too. Why wouldn’t you like something that is big, beautiful and engaging?
It is always a good idea to include the name of the subject and your website in the picture as well. For example, if you are a food blogger and want to share the masterpiece that you have just created (let’s say you made a soup), don’t forget to include the title, something like “The Best Soup on the Block”… Even though it might not be, the title will catch viewers’ attention and tell more about what to expect should they decide to visit your page or repin the image because, trust me, not all images are that clear!
For example, here are some pins that LoveinLions have created for HelenaRecipes.com:
Pinterest is all about visuality. You have to be different and it’s always better not to copy someone else’s style or vision but create your own. Trust me – it will be unique and genuine and it will become your biggest strength. If you are reading this article – you really want to know how do it right. And there is no stop for those who are willing to do something. So, what are you waiting for? Go get it!
You will grow your Pinterest if you have your own style – it just might take a longer time than you can expect. But it will pay off!
3. Clear up your boards with the right names
Think: Fitness, Yoga Exercises, Evening Dresses, Honda Motorcycles, you name it!
4. Try to Pin only high quality photos of other Pinterest users
This might seem obvious and it is. When people visit your account the impression they get is from both yours and other users’ content. And you already know that the first impression is everything. So if you wow your visitors with some awesome content – both pins and repins – you will grow your audience. I will follow you – that’s for sure – just let me know in the comments below that you have followed these steps and you think that your account is v.g. and I will be your next follower! 🙂
To sum up, me, myself and I are active users of Pinterest. Following the steps above, I did notice that only high quality content works and is repinned. There were times when I used to have garbage in my account and it just didn’t work. Now I have rad vertical images for the recipes I create and people love them! And when my people are happy – I am happy!
Most importantly, if you don’t have time to create such images or you don’t have a proper image editing software – don’t panic. LoveinLions can get you months of Pinterest vertical images supply for as low as 83¢ per image in a bundle. Moreover, this will give you more time (and time is everything!) to focus on content while we will take care of your Pinterest images. Interesting? Find out more details or contact us if you have any questions. Stay positive and build you portfolio because if someone else can do it – you can do it, too!